Property Management

Open House provides powerful tools to create and manage stunning property listings. This guide covers everything you need to know about property management.

Creating a New Property

Step-by-Step Process

1. Navigate to Properties: From your dashboard, click "Properties" in the navigation
2. Add New Property: Click the "Add Property" button
3. Fill Basic Information: Enter property details in the form
4. Upload Images: Add featured image and gallery photos
5. Write Description: Create detailed property descriptions
6. Save Property: Click "Create Property" to save

Required Fields

The following fields are required when creating a property:

• Title: A compelling property title
• List Price: Property listing price
• Address: Street address, city, state, and ZIP code
• Property Type: Single family, condo, townhouse, etc.
• Status: Active, Pending, or Sold

Property Details

Basic Information

• MLS Number: Multiple Listing Service identifier
• Square Footage: Total living area
• Bedrooms/Bathrooms: Number of bedrooms and bathrooms
• Lot Size: Property lot dimensions
• Year Built: Construction year

Advanced Features

• Property Features: List amenities and special features
• Virtual Tour URL: Link to virtual tour or video
• Automatic Geocoding: Properties are automatically mapped
• Custom Fields: Add any additional information

Automatic Geocoding

Open House automatically generates latitude and longitude coordinates for your properties:

• Automatic Processing: Coordinates are generated when you create or update a property
• Map Integration: Properties automatically appear on the interactive search map
• No Manual Work: No need to manually enter coordinates
• Accurate Results: Uses reliable geocoding services for precise locations

Image Management

Featured Image

Every property should have a featured image that appears prominently:

• Recommended Size: 1200x800 pixels minimum
• Format: JPG, PNG, or WebP
• File Size: Maximum 5MB per image
• Content: Exterior shot or best room in the house

Gallery Images

Add multiple images to showcase the property:

• Upload Multiple: Select multiple files at once
• Drag & Drop: Reorder images by dragging
• Remove Images: Delete unwanted photos
• Image Optimization: Automatic compression for faster loading

Image Best Practices

• Use high-quality, well-lit photos
• Show all major rooms and features
• Include exterior shots from multiple angles
• Highlight unique features and amenities
• Ensure photos are properly staged

Property Descriptions

Writing Effective Descriptions

Create compelling property descriptions that attract buyers:

• Compelling Headlines: Start with an attention-grabbing title
• Key Features: Highlight the most important features first
• Neighborhood Info: Include nearby amenities and attractions
• School Information: Mention nearby schools and districts
• Engaging Language: Use descriptive, appealing words

Description Best Practices

• Start with a compelling headline
• Highlight key features and amenities
• Include neighborhood information
• Mention nearby attractions and schools
• Use descriptive, engaging language
• Keep paragraphs short and scannable
• Include call-to-action phrases

Property Status Management

Status Options

• Active: Property is available for sale
• Pending: Property is under contract
• Sold: Property has been sold
• Withdrawn: Property is no longer on the market

Managing Status Changes

Keep your property status up to date:

• Update status as deals progress
• Set appropriate dates for status changes
• Add notes about status changes
• Notify team members of important updates

Public Property Pages

Professional Presentation

Each property gets a beautiful public page:

• Photo Carousel: Interactive image gallery with lightbox
• Property Details: Complete property information
• Contact Forms: Easy ways for buyers to reach you
• Mobile Optimized: Looks great on all devices
• SEO Friendly: Optimized for search engines

Sharing Properties

Share your properties with potential buyers:

• Direct Links: Each property has a unique URL
• Social Media: Easy sharing to social platforms
• Email Integration: Send property links via email
• QR Codes: Generate QR codes for print materials

Property Search & Discovery

Interactive Map Search

Your properties appear on our interactive search map:

• Map Markers: Properties show as clickable markers
• Property Previews: Click markers to see property details
• Search Filters: Buyers can filter by location, price, features
• Mobile Friendly: Works perfectly on mobile devices

Search Optimization

Help buyers find your properties:

• Complete Information: Fill out all property fields
• High-Quality Photos: Use professional images
• Detailed Descriptions: Write comprehensive descriptions
• Accurate Pricing: Keep prices current
• Regular Updates: Update listings regularly

Property Analytics

Performance Tracking

Track how your properties perform:

• View Counts: See how many people view each property
• Visitor Sign-ins: Track open house visitors
• Lead Generation: Monitor lead quality and quantity
• Conversion Rates: Track visitor-to-lead conversions

Optimization Tips

• Monitor which properties get the most views
• Analyze visitor feedback and questions
• Adjust pricing based on market response
• Update photos and descriptions regularly
• Use analytics to improve your listings